Daniel Pannrucker is an entrepreneur and advisor with over 25 years of experience at the intersection of media, marketing, and technology. As Founder and Partner at Lama Partners, he supports companies through critical growth and transaction phases – from strategic positioning and financing to M&A and succession.

His focus lies on corporate finance and entrepreneurial transformation. Prior to Lama Partners, he held leadership roles in agencies, entertainment and media companies, and founded several businesses himself.

Today, he acts as a trusted sparring partner to entrepreneurs and investors in high-impact decision-making situations. He is particularly valued for his calm, approachable style, combined with clear judgment and the ability to provide direction in complex environments.

Pascal Schulze leads strategic market development at Lama Partners and drives the creation of data-driven growth and sales approaches. He brings over ten years of experience in building scalable B2B business models, combining strategic clarity with strong execution capabilities.

His background in technology-driven companies and his close ties to the venture ecosystem shape his entrepreneurial mindset. He holds an MBA from WHU – Otto Beisheim School of Management.

Outside of work, his time in Rome sparked a deep passion for Italy – its language, cuisine, and way of life. He finds balance in nature, surfing, Hyrox, and calisthenics.

Lukas Martin Schulz is M&A Director at Lama Partners, focusing on the structured execution of complex transactions. He stands for reliability and clear process management across the entire deal lifecycle.

He combines analytical precision with strong execution skills, ensuring transactions are driven efficiently to successful completion. His experience at Ernst & Young informs his well-founded perspective on financial and transaction-related matters.

Outside of work, Lukas is a dedicated team player and passionate athlete, competing in handball and enjoying the mountains year-round.

Tara Schlegel is an M&A Manager specializing in analysis, valuation, and the structured execution of transactions. She has extensive experience in due diligence processes, company valuation, and supporting complex buy- and sell-side mandates.

Her professional background at Parklane Capital, as well as KPMG and PwC, underpins her strong analytical depth and transaction expertise.

In her free time, Tara enjoys spending time with friends and her dachshund Koda – preferably by the water in Hamburg or painting together.

Jana Serkin is an M&A Associate with a focus on financial analysis, reporting, and controlling in transaction contexts. She develops robust decision-making foundations and ensures financial transparency throughout the entire deal process.

Her experience in auditing and accounting at KPMG and PwC forms the basis of her structured, analytical, and precise working style.

Outside of work, she enjoys spending time with her cat Wasabi, engaging in sports, and exploring nature and art. She is also an avid reader, particularly of Japanese novels.